JustWatch, the guide 50 million people a month use to work out which of 1,500-odd services a given film is buried on, is becoming a streamer of its own. JustWatch TV launches in October, and New Zealand is in the first wave rather than the usual afterthought. It lives right inside the existing guide across web, mobile and TV apps, so there’s no separate app or sign-up, with a free ad-supported tier, rentals, and an ad-free subscription. The clever bit is that it isn’t a land grab: the catalogue is shaped by a decade of tracking what people actually search for, including titles they can never find, and the model is happy to either serve you the film on JustWatch or point you to whichever service already has it. Viewers can even request titles to bring in. Launch partners include Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media, with more to come.









