Fujifilm has opened the doors to its new House of Photography in Auckland, and this is no poky camera counter with a few lenses under glass. Located at Fujifilm NZ’s Albany HQ, it is the second-largest House of Photography in the world and the biggest in the Southern Hemisphere.
The idea is simple: get people off the spec sheets and into the gear. Visitors can try Fujifilm’s INSTAX, X Series, GFX and film products, get advice from specialists, print images, hire a professional studio, join workshops and check out rotating exhibitions from local photographers and artists.There is also a dedicated GFX Lounge for Fujifilm’s high-end camera systems, plus a hands-on INSTAX zone for anyone who just wants the magic of instant prints without needing a degree in sensor science.
For Auckland creators, this could be a genuinely useful hub. Whether you are printing iPhone shots, levelling up from phone photography, testing serious mirrorless kit, or building content for clients, Fujifilm is giving the city a proper place to touch, learn, shoot and connect.
The Fujifilm House of Photography is open Monday to Friday, 10am to 4pm, and Saturday, 10am to 2pm.









